Building Trusted Client Relationships for Legal Organisations

Designed For

This subject is ideal for those working in any legal services industry context including marketing and business development leaders/executives, lawyers, general and practice managers, in-house counsel, head of legal operations or any type of legal business advisory role.

Overview

MASTER OF LEGAL BUSINESS

This subject can provide credit into the Master of Legal Business if the assessments are completed satisfactorily. The Master of Legal Business will be accredited in the first half of 2019.

CONTENT

Rainmaking
The right attitude and mindset
How and why clients buy
Practice focus and positioning

LEARNING OUTCOMES

On successful completion of the subject students will be able to:

Select relevant styles of rainmaking and the right balance between offensive and defensive marketing
Analyse self-limiting beliefs and constraints to business growth and develop the right mindset for success
Assess client needs, value drivers and buying behaviour to evaluate the keys to long term relationships
Select target markets and the right practice development strategy
Prepare a positioning statement and a practice management development plan.

DELIVERY

This is a blended, six week subject. It consists of four online modules, a two-day workshop, and assessment.

The 2-day workshop will be held on 12 March & 13 March 2019 from 9am to 5pm at Mills Oakley, Sydney, Level 12, 400 George St, Sydney, NSW 2000.

The mode of instruction includes self-paced study with practical activities or discussion forums, case study analysis, presentations and interactive workshops.

ASSESSMENT

40% Workshop participation
60% Practical assignment

STUDY LOAD

We recommend that you allow 9-10 hours of study per week for self-directed online learning and activities. However, you will need to devote additional time for workshops, assessment tasks and preparation.

ASSUMED KNOWLEDGE

It is assumed that you have a law degree, or other bachelor’s degree plus at least three years’ experience in a legal or quasi-legal environment.

*Earn 10 CPD points towards satisfaction of your CPD requirements. However, you may still need to complete some mandatory CPD. You should check the requirements in your state with your local law society

Dates

Start date: 18 February 2019

Workshop dates: 12 to 13 March 2019

End date: 31 March 2019

Workshop location:

Mills Oakley
Level 12
400 George Street
Sydney NSW 2000

Building trusted client relationships: Strategy and practice design February 2019
Building trusted client relationships: Tactics and execution June 2019

Joel Barolsky

Joel Barolsky is the Managing Director of Barolsky Advisors, a Senior Fellow of the University of Melbourne and Advisory Board Member of the Centre for Legal Innovation.

He is internationally recognised as an outstanding advisor, facilitator and educator to professional service firms, practice teams and client relationship partners. He is a noted expert in the fields of business strategy, client relationship strategy, marketing, business development and pricing. He is renowned for big-picture thinking and creative problem solving. Joel has been a speaker at numerous industry conferences and is frequently quoted in the professional services press.

Joel has advised over 100 of Australia's leading professional service organisations. Over 70% of his clients are repeat clients or come directly from referrals from existing clients.

For a period of 16 years Joel was a Principal at Beaton Research & Consulting, Australia's leading provider of management consultancy services to professional service firms. Prior to Beaton, Joel was on faculty at the Melbourne Business School and the Wits Business School in Johannesburg. His career commenced with IBM Australia.

For further information check out Joel's blog, his Linkedin profile and his Price High or Low app (iOS).

Building trusted client relationships: Strategy and practice design

Subject Information

What you get when you study this subject:

About This Subject